Did you know that 9 out of 10 people consider sustainable products, including clothing and footwear, to be trendy?
This finding doesn't apply solely to the French population; it comes from the latest study conducted by Première Vision and IFM, which also encompasses the United States, the United Kingdom, Germany, and Italy.
So, when ethical fashion and aesthetics align in the minds of consumers, at VOLUBILIS PARIS, we couldn't be happier!
Local production is highly valued, as the same study reveals: long live Made in France!
According to 82.3% of the French, for a garment to be considered sustainable, it must be made in France. The perception of environmental responsibility remains closely tied to the proximity of production.
Good news! All our VOLUBILIS indoor shoes and slippers, which are both chic and timeless, are designed in Paris and crafted in France in workshops selected for their unique craftsmanship. VOLUBILIS embraces and modernizes French craftsmanship, celebrating the art of French living.
Our chic slippers are meticulously crafted from premium materials, including leathers, velvets, cotton twills, and grosgrain ribbons – all proudly made in France. Material choices are paramount, as the study reveals that in Germany, the United Kingdom, and Italy, they are considered the foremost driver of a more responsible fashion.
However, it's crucial that these consumers motivated by sustainable consumption are well-informed, isn't it?
Local and/or eco-responsible fashion faces a significant challenge: even though the situation has improved, one out of every three French citizens still feels they lack knowledge on the subject in 2023.
For all those seeking high-quality, French-made indoor shoes, slippers, and mules, VOLUBILIS PARIS is now listed among other brands on Marques De France, the leading website for brands produced in France:
www.marques-de-france.fr
More information:
https://www.marques-de-france.fr/listing/volubilis-paris/
Première Vision x IFM (Institut Français de la Mode) study: Consumers facing Sustainable fashion
https://www.premierevision.com/en/magazine/sustainable-fashion-hits-its-stride/?